Memes, Metal Gear Solid, and You

A history of the word 'meme'—from Richard Dawkins coining it in *The Selfish Gene* in 1976 to Advice Dog and the death of shared internet monoculture—and what happens when you take memetics seriously as a theory of culture. Metal Gear Rising's Monsoon delivers the most honest account of how memes shape who we become. The lyric essay resists this process by design.